Mint Marketing Session #3: The Importance Of Branding

14 Nov 2018

Earlier this week we hosted the 3rd instalment of our Mint Marketing Sessions series in conjunction with the Canterbury Employers’ Chamber of Commerce. The seminar focussed on why traditional branding is crucial in a digital-led, ROI-crazy marketing landscape.

The session was led by our marketing manager Jake Shelton. Jake has worked with many international brands, including Volkswagen, Audi and Investec - so he knows a thing or two about the importance of branding.

What’s Your Why?

Jake’s talk centred around the fact that all businesses have a brand, but how they choose to live and extend that brand to the world is up to them.

He educated the audience on how to find their own brand values and ‘the why’ for their business. This was backed up by real-world examples of how brands in NZ and abroad have succeeded through effective branding strategies.

Key takeaways from the session:

  • What ‘traditional branding’ is, exactly
  • Why it’s essential for your ROI
  • How to clarify your brand, theoretically and in practice
  • B2B & B2C case studies on digital branding activities

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Insightful Q&A

As always, following the main talk, we opened up the floor for questions to our Q&A panel. Our panel for this session included Sacha Coburn, Chief Operating Officer of Coffee Culture and Toby Blackler, Director of creative marketing agency Sticky Thinking.

With their combined experience, the panel fielded a variety of questions and dove deep into how Canterbury businesses could operationally achieve effective outcomes through branding.

Don’t Miss The Next Session

The day was a great opportunity to spark conversation for local businesses around their brand’s, and how they can be using what they already have, to gain a loyal following, build customer retention and get long-term results on all the marketing they’re already doing.

Feel like you’ve missed out? Or did you attend and can’t wait for the next one? Keep an eye on our Facebook page for more info on the next session.