Lone Star came to us looking for a marketing partner with greater digital marketing expertise. They’d made the decision to invest more in digital marketing and move away from traditional forms. We provided them with a full suite of digital marketing solutions, to deliver them the digital enablement they were looking for.
With franchises all over New Zealand, it’s a stalwart in Kiwis' lives, known for its consistency, generosity, and continued excellence; not to mention the delicious food!
For a business with growth potential like Lone Star, being ahead of the competition with digital marketing is always challenging. They also need to maintain a consistent national theme whilst delivering a localised experience, a challenge experienced by large businesses all over New Zealand.
We utilised a range of marketing activities to achieve the goals of both head office and the brilliant franchisees.
Our chosen digital marketing tactics and platforms:
We’re proud to have produced some exceptional campaign results for Lone Star. Covid-19 meant temporarily closing the doors of their physical locations, so our digital marketing had to work even harder to keep customers engaged with the brand.
This was an ambitious project with a long list of objectives, and we worked closely with Lone Star’s brilliant marketing team to make them a reality.
Lone Star’s list of ‘website wants’ included 12 key functionality points, to serve 26 restaurants, that each offered 3 very different services (click and collect, booking a table, and hosting functions). As always, our expert web development team delivered on creating a beautiful website and giving users an intuitive experience.
Our team navigated a range of wants and needs from franchisees, to create one bespoke, functional product. We’re so proud of what we created for them. See it for yourself here.
Generating brand awareness is the key purpose of this style of advertising. Mint provided Lone Star high-quality digital ads, as well as premium placements to ensure they reached even more customers.
