Online Vet Store


Online Vet Store is owned by trusted Kiwi vets, where pet owners can buy vet-grade pet food, healthcare and accessories.

They came to us after having worked with 3 other New Zealand agencies. Founder, Ben, had 100% belief in Online Vet Store’s ability to become one of the top pet food sellers in the country, but he had not been able to find a marketing partner that could deliver on the brands goals. Luckily he found Mint.

Our results:

Total increase in monthly revenue
Total increase in monthly revenue
Increase in monthly revenue
Increase in monthly revenue

1st February 2017 - 30th January 2018

Increase in monthly revenue
Increase in monthly revenue

1st February 2018 - 30th January 2019

Increase in monthly revenue
Increase in monthly revenue

1st February 2019 - 31st July 2019

Conversion Rate Optimisation

Conversion Rate Optimisation

Re-built ecommerce website

Conversion rate modeling

Customer journey mapping 

Heat-map tracking

A/B split testing

New mobile-first web design

After gathering data on their user behaviour, we were able to better understand how their customers used their website and what they need most when they land on their website. This enabled us to make data-driven decisions on their new website.


Online Vet Store

Raising brand awareness for Online Vet Store

Being a new offering with a new way of purchasing pet food, we needed to raise awareness of the OVS offering. We used Facebook ads, YouTube video ads and Google’s display network to shout it from the rooftops. See an example of a video ad below.

Ask Ben! A video series to instil audience trust 

We wanted to show the world the passion and expertise behind OVS. They’re not just retailers, they’re experienced vets who care about animal health. To help build authority, we created a video series called “Ask Ben” where pet owners could ask Ben questions about their pet’s health. Ben answered them via video and they went out to the masses.

 In Ben’s own words… what it’s like working with Mint

“One of the benefits of Mint is that they’re approachable and they’re very available. In comparison to other companies we’ve dealt with, Mint is far superior.”

And we’re still helping them grow today.

Online Vet Store is on track to be in the Deloitte Fast 50 by the end of this financial year!


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