Video Production
Engage your audience with captivating video
In today's digital landscape, video is king. At Mint, we create high-quality corporate videos, brand videos, and social media video content that engages your audience, showcases your brand story, and helps to fill your sales pipeline.
Watch our showreel for a taste of what we can do.
How can we help you with your next video project?
Our video production process
Whether you need us to take care of everything, or you just need us to fill in one particular gap for your project, we can provide a solution for your needs. Our video production process typically involves 4 parts:
We can assist you through all of the concepting and planning for your project. This could include storyboarding, copywriting for scripts, sourcing talent and arranging studio space.
We can help you with all of the production requirements, from lighting and filming through to directing and managing the cast.
We can support with all editing and post-production tasks including animations, voiceovers, subtitles, and even sourcing royalty-free music.
Beyond the video creation process, our marketing team can assist you with distributing your video across various channels, or adding it to your website so your customers can see it.
Brand story videos
Video storytelling is a great method for building a base of loyal customers. When you tell a story about your brand, vision, values or customers, people that share similar beliefs and values will be drawn to you. When you establish that connection with the right people, you can turn ordinary customers into loyal advocates for your brand.
Video advertisements
Studies have shown by 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
If you are looking to get in front of your customers, Facebook video ads or ads on YouTube are proving to be more effective every year.
Testimonial videos
People want to know they can trust you, before they do business with you and there is no better way to build trust than to have your most loyal customers talking about their great experiences with you on video. Written testimonials are good, but video testimonials deliver a more engaging and believable message to your potential customers.
Motion graphics and animations
Mint has designers and animation specialists in-house that can bring your vision for your video to life. This is a great option for product demonstration videos or video ads, and often utilising animation can be a more affordable option than filming actors or renting studio space.
Drone videography
What used to take a helicopter, a pilot and a videographer can now be accomplished by our videographer and a high-quality drone for a fraction of the price. New Zealand has strict laws around drone usage, but Mint has obtained the licencing and expertise to offer this service. This means you don’t have to worry about airspace restrictions or obtaining the right consents or clearances yourself.
Time-lapse videos
Time-lapse videos are great for capturing processes or projects that take a long time. These are great for service explainer videos or even project case study videos. Much of the magic comes in post-production, with how we can cut the time-lapse into an engaging story for your audience.
Tell us about your video needs
We're more than happy to provide you with expert advice, and a consultation with us will only ever cost you your time.
Frequently asked questions
Our videos range quite a lot depending on the scope of the video. Some videos are $5,000, others are $100,000.
If you require a high-quality television commercial you may be looking at a 4-6 person crew with multiple days in a commercial studio and custom brand animations.
Most projects will have 3 distinct stages:
- Pre-production. This is where the planning is done and may include creating scripts, storyboarding the finished product, planning the shoot, hiring actors or even visits to the filming location.
- Production. This is when the filming takes place either in a studio or on-site at a specific video location.
- Post-production. This is where the footage is cut into the final product. This can include a variety of tasks such as adding graphics, subtitles and music. At the end, you receive the finished video.
We can produce video’s for almost all platforms including:
- YouTube
- Websites
- TikTok
- Television
Yes. Mint can help you with all your video advertising needs. From ad creation and campaign management to tracking and reporting, we have a team of marketing specialists that can assist with advertising across all video ad platforms.
This will be determined based on your specific project. Often a single crew member is enough to direct and film videos and this helps to keep the costs down for producing the video. More complex projects may require larger crews covering multiple specialities, such as:
- Director
- Videographer/camera operator
- Sound engineer
- Drone pilot
- Hair and makeup artist/s
- Cast manager
- Gaffer (Lighting person)
- Graphic designer
- Animator
- Editor
- Copywriter
- Interviewer
- Marketing Specialist
Yes. We can record you to add voiceovers, or alternatively we can source a professional voice actor/actress that fits your needs. We can also source royalty-free music for your video, or alternatively apply any music you own the rights to.
We have a host of equipment, from professional broadcast-quality 4K video cameras and wireless mics, to battery-powered lighting equipment and professional videography drones. If your project requires speciality equipment then we have daily rental options.
Yes. This is a very common process and we would always recommend adding subtitles for online videos such as social media video ads.
Some videos can be completed in a number of days, whereas others can take up to 6 weeks. This will depend heavily on the following considerations:
- Where is the video being shot
- If there multiple locations or shots required
- How many people are cast for the video
- If copywriting or storyboarding is required
- How much animation is required
- If graphics or designs are required
- If voiceovers or subtitles are needed
- The overall length of the finished video
We can assist with any type of business use video you require. Some examples are:
- Brand story videos
- Video advertisements
- Drone videography
- Animated and motion graphics videos
- TV commercials
- Testimonial or interview-style videos
- Product showcase videos
- Social media videos
- Event videos
- Training videos
We do not produce wedding videos or other non-business related videos.
If you have any questions that aren’t answered above contact us and one of the Mint team will follow up with more info.