Social Media Marketing

Not every company needs a social media agency. Whenever possible, social media should be something that is handled internally by a dedicated person/s within the business. An internal team member would have insider knowledge of your business and your customers that is difficult to gain as an external agency.

Agencies do bring some advantages over managing things internally though. Due to dealing with multiple brands and multiple industries across all social media channels, we as an agency can bring superior technical expertise to your social media strategy and thus increase its effectiveness.

Training for internal staff members and keeping them up to date with the rapid change within the social media landscape is also a cost that you don’t have to face when hiring an agency.

Not all social media companies are created equal, but a good agency can align your customer-facing channels with your business goals. A good agency will look beyond vanity metrics such as page likes and focus on the things that really matter to your business.

On a more technical, day-to-day basis, a social media company, like Mint, will help you to plan out key activities, produce and post content, manage customer interactions, answer questions and enquiries, increase the reach of content, manage your community, along with other activities. These day-to-day activities would depend heavily on your social media strategy and how your business needs to utilise social channels to support your broader business objectives.

It is possible to do social media without first doing a strategy, but it would be equivalent to taking a road trip without a map. A strategy will assist you with getting ahead of competitors and avoid going down the wrong track or wasting time and budget with the wrong approaches. In the end, you may get where you are going through trial and error, but a clear strategy will get you there faster.

The more competitive your industry, the more critical a strategy is to be successful.

There is no magic number as the amount of time required for effective social media is affected by how many channels you are active on, how big your following is and what your business goals are for your social media.

Most businesses looking to grow their social media presence should be investing at least 2 to 3 hours per week into their posting and community engagement activities.

We can help you with all the major social media channels, including:

• Facebook
• Instagram
• TikTok
• LinkedIn
• YouTube
• Reddit
• Pinterest
• Snapchat
• Neighbourly

Yes. Mint can help you with all your social media advertising needs. From ad creation and campaign management to tracking and reporting, we have a team of marketing specialists that can assist with advertising across all social media ad platforms.

There are 5 main components to consider for budgeting, these are:

• Your initial page and tracking setup (if you don’t already have this)
• Your social media strategy
• The week-to-week content creation and posting activities
• The day-to-day community management
• The cost for boosting content to a wider audience

Every business’s needs are different, but an average business would be spending around $2000 per month. Contact us and we can provide you with a custom quote for your needs.

Yes. We have a range of social media training options available from basic social media 101 training to social media for marketing managers. We offer group training sessions and also one-on-one workshops.

This training is also subsidised by the Regional Business Partners Network. Contact us to find out how we can tailor a solution for your needs.