About Shore Travel
Experts for over a decade, their well-travelled team have ridden the tumultuous wave of the industry during the Covid-19 pandemic, and were one of the few companies to emerge in good shape. Their point of difference is curating the kind of tailored, unique trips that deliver long-lasting memories and stories clients share with friends and family for years to come.
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Digital turbulence
Shore Travel’s current website and email marketing were hindering their exceptionally talented team from distributing the content they were capable of. They had strong in-house copywriters and expert website inventory, they simply needed the increased functionality and tools to match their potential.
A streamlined solution
We developed key solutions to help their team and their content distribution thrive, all linked together to create an easy to use product for both the in-house team and their clients alike. This included:
- A new bespoke website: Shore Travel had a clear idea in mind aesthetically, which our expert team refined and executed
- Improved functionality: The key website focus was on increasing user experience and functionality, to showcase their products and expertise in a customer-friendly way
- Simplified CMS: Allowed the team to confidently add, remove and modify their website content without being reliant on an external supplier
- Improved SEO: Content is only as good as the people it lands in front of. We developed stronger SEO to generate more organic traffic
- Email Marketing: Introducing ActiveCampaign allowed another touchpoint for the customer to receive the in-house team's quality content and inspire future booking
A website fit for purpose
We created an intuitive website architecture to help the user navigate to their desired information quickly and effectively. Shore Travel had a wide range of expertise and content to showcase, so the structure we developed enabled it to be explored as innately as possible for their clients.