SEO Agency

SEO (short for search engine optimisation) in simple terms is the process of improving your website and online brand presence to improve your visibility on search engines, like Google and Bing, for relevant search queries. The more visibility you have on search engine results pages the more likely you are to get in front of potential customers and attract them to your website.

SEO increases your opportunity to be found online by your potential customers. If you have a product or service which people are actively looking for then SEO is an effective way to get in front of them.

There are multiple ways to utilise SEO and SEO optimised content for your business and can help you with a range of marketing goals. Investing in SEO can establish valuable search equity for your brand, and provide incremental value and performance over time.

Not every company needs SEO but it should be a key marketing strategy for most businesses. If you have an innovative product that people aren’t aware of or aren’t looking for then SEO may not be the best option for you.

There are many factors to consider based on your individual requirements and the strategy or approach your business should be taking towards SEO.

We would typically suggest budgeting around $1000 per month for effective SEO. The range can fluctuate based on individual business needs and we have worked with budgets from $700 to $3000 per month for specialist SEO services.

Search Engine Marketing (SEM) includes all marketing strategies and tactics that are implemented for search engines and includes paid activities such as advertising. SEO is a subset of SEM activities and relates only to the strategies and tactics used to drive free clicks (organic traffic) to your website or app.

We focus primarily on SEO for ranking on Google as that is the most popular search engine within New Zealand. We are also able to provide specific optimisations for Bing but this is not typically necessary as much of the optimisations performed to improve Google rankings will also improve rankings for other search engines like Bing.

Yes. Mint is a Google Premier Partner, which means we are ranked within the top 1% of agencies providing Google advertising services globally. This is a measurement not only based on the amount of advertising spend managed but more importantly on the quality of results produced for our clients.

Not all SEO agencies are created equal but a good SEO agency will work with you to develop an SEO strategy that aligns with your business goals and that fits within your marketing budget.

Our services include a variety of activities including keyword and competitor research, copywriting, website development and much more. We utilise a variety of Mint team members, each with specialist skills as well as select software to execute the priorities for your specific needs.

In a nutshell, our SEO services will help you to:

1. Improve your search engine rankings
2. Get more visitors to your website
3. Generate more leads and sales

Yes. We have a range of SEO training options available from basic 101 SEO training through to SEO for copywriting. We offer group training sessions and also one-on-one workshops.

This training is also subsidised by the Regional Business Partners Network. Contact us to find out how we can tailor a solution for your needs.