Virtual tours as a sales tool throughout the customer journey.
While Ryman caters to older people looking for retirement villages and aged care, their marketing audience is typically younger: Sons and daughters aged 30-60 who are looking for options for their parents.
We created a series of virtual tours for Ryman Healthcare and their 35 retirement villages so that anyone can look at rooms and facilities without leaving their home. This gave Ryman a competitive advantage over other retirement villages, especially when people were looking remotely from around New Zealand, or even offshore.