Social listening

Social listening

03 May 2023


Prefer to scan? The video transcript is below

Are you a social media or marketing manager, looking to learn more about your market trends and your target audience’s  behaviour? You might need to incorporate social listening software. 

Social listening is a great way to keep tabs on what your customers and prospects have to say about your business, product, your competitors - customer support, - that kind of thing. 

It’s all about monitoring your brand's social media profiles for customer feedback or direct mentions of your brand, and any conversations with relevant keywords, topics, or content that you share.  

And it might be mentions that you otherwise wouldn’t see, especially if it’s in Facebook Community groups that you’re not a member of. 

Using social listening You can unearth really useful insights. For example, let’s say you sell women’s leggings. You might find that people are recommending your legging because they’re great, they stay up, they’re not see-through but people are consistently saying that they are saying that the sizing runs on the larger side. That’s great info to share on your product pages and maybe share with your manufacturer. 

OR say you’re a hotel, Maybe People are saying that your rooms are beautiful but the breakfast buffet is below par 

The cool thing about social listening software is that it gives you info from platforms all over the internet on one pretty little dashboard so you don’t have to go manually looking for insights. 

You can also use social listening to identify industry trends so you can stay ahead of the competition and create innovative marketing campaigns and content. 

Pro tip: Teaching your boss about industry trends is also a great way to impress! 

If you want to give it a try, sign up a free trial or you might find that you’re already using software that has social listening tools included  like Hubspot, Hootsuite or Sprout Social. 

Gabby Terrell

Gabby has a true passion for content creation, with a particular flair for social media and copywriting. A top-notch communicator with a client-first focus, her knack for words and love for all things digital always create content gold.