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What if we told you there was a simple, free way to help boost brand awareness and reach on Instagram?
With the use of hashtags and geotags you could be optimising your social media content, for free.
Let's check out a Kiwi business that is efficiently utilising hashtags and geotags to enhance their organic reach. Lochmara Lodge is a locally owned lodge located in the Malborough Sounds.
I would happily live there. Look at this…and this. I want a glass of cold prosecco on one of those bean bags. Anyway!
Lochmara Lodge successfully leverages hashtags in their Instagram posts to reach relevant audiences, by frequently including the hashtags #MalboroughNZ and #DestinationMalborough.
By using these specific hashtags they are joining the conversation and directly targeting social media users that are searching for Malborough Sounds related content.
Geotagging content to a specific location is another handy tool to help boost visibility.
When people search for locations on Instagram geotagged content will appear on the relevant location page.
Our client Akaroa Dolphins uses geotags on their Instagram content and the advantage of this is when people search for 'Akaroa' on Instagram, they are likely to stumble upon Akaroa Dolphins' content.
This organic social 'hack' could help to get your content in front of the right audiences.
Next time you post to your Instagram channel, consider utilising these often overlooked features for greater reach for free.
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