SEO or search engine optimisation is a group of marketing activities that help to make your website more visible on search engines, like Google, when prospective customers are searching for the products or services you offer.

CRO or conversion rate optimisation is a group of marketing activities that help to increase the return on investment (ROI) from your marketing by improving the customer experience through your website and improving the alignment between your website and marketing activities.

PPC or pay-per-click is a popular model for advertising online where you only pay for displaying your ads when someone engages or “clicks” on your advert. This is a highly effective method for marketing as you only pay for advertising when someone chooses to engage with you rather than paying for everyone who could potentially see your ads like you do in more traditional formats of advertising.

Digital Marketing Agency NZ

Q: Do I really need a digital marketing agency?

This really depends on your individual business needs. Working with us means you get access to a team of specialists who can each take their experiences from the other brands and industries they work with and apply it to your business. There are some marketing responsibilities we recommend you maintain internally within your business but when it comes to expertise and performance there is no way for an individual marketing coordinator or freelancer to match up to what we as an agency can deliver.

Q: How much does digital marketing cost?

This will vary greatly based on what kind of marketing you need and what your goals are. We work with budgets from $500 to $50,000 per month and we can work with you to find the solution that will work best for your business.

Q: Do I have to be on social media?

No. Social media is a great tool to get in front of potential customers but there are many other ways to market your business. The goal for marketing is to get the right message in front of the right customers and sometimes social media is the best place to do that but for many businesses there are more effective places to start with marketing.

Marketing without strategy is a fast-track to misspending and unmet growth potential.

In a world where automation of marketing tactics has leveled the playing field, strategic thinking by brilliant minds is where marketing magic now happens.

A well-considered, people-centric marketing strategy is the difference between random acts of marketing and a successful campaign.

Tailored support specific to your business

At Mint, we don't believe in a one-size-fits-all approach.

Your audience, opportunities and challenges are unique, and an effective marketing strategy in business takes all of those elements into account. We don't just stop at the "what" - we look at the "why" behind every decision, turning disjointed efforts into successful and cohesive campaigns.

While the recommendations we make are unique to each client, our information-gathering process has stood the test of time. Here’s how we do it:

Business alignment

Research and analysis

Strategy roadmap

Execution and reporting

We offer marketing strategy and consultancy in these key areas:

Marketing strategy

Start marketing purposefully and confidently with a framework that aligns with your business goals. Thinking strategically about your audience, we’ll create a clearly defined plan complete with short and long-term goals that target your aspirations.

Digital advertising

Investing in digital advertising fast-tracks what can be achieved through organic search alone. We’ll explore the different avenues for paid advertising and the importance of measuring, tracking and reporting success through metrics like return on investment (ROI).

Social media marketing

Feeling overwhelmed by the range of social media platforms? We’ll help you determine which channels best support your business goals, so you can work smarter, not harder. Define your social voice and create content pillars that help you resonate with your target audience.

Confidence in marketing is only a call away

Whether you want to take your digital advertising up a notch or use social media to grow your business, our strategy sessions ensure you walk away with the know-how to execute your vision.

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