Help, my website isn’t converting!
When Greenstone Shop approached us in 2021, they had been running a successful storefront in Ferrymead for 35 years and had recently launched a website to showcase their products. However, they were faced with a common problem - the website wasn’t converting visitors into customers.
In theory, the website dramatically increased Greenstone Shop’s potential customer base. But in reality, the website wasn’t driving traffic or conversions. The team at Greenstone Shop knew they needed to invest in their online presence to help increase their revenue, but weren’t sure where to start.
Making meaningful changes to increase revenue
In order to increase their online revenue, we knew that the Greenstone Shop website would need a multi-phase strategy. The website was already receiving some traffic, but those visitors were leaving empty-handed. In order to unlock revenue to invest in advertising, we first needed to ensure we could generate the maximum return from each site visitor.
Before we set about increasing traffic, we first undertook an audit of the site to determine any weak points in the customer journey. We identified areas that could be improved in terms of function and flow, which would increase the likelihood of visitors making a purchase.
Then, confident we had removed any roadblocks from the website, we began digital marketing campaigns across multiple channels aimed at increasing traffic.