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Digital Marketing Foundations Workshop

Co-hosted by

Wednesday 29 June 2022
9:00 am to 4:30 pm
Canterbury Employers’ Chamber of Commerce, 57 Kilmore Street, Christchurch


$685 + GST or 
$548 + GST for CECC members: 

Register now

Training Overview

Together with the Canterbury Employers' Chamber of Commerce, we're hosting a Digital Marketing Foundations workshop.

This highly practical training course will give you increased marketing insight and awareness, laying the foundations to direct your digital marketing activities for greater impact and return on investment.

Are you facing these challenges in your marketing?

  • There are so many options in digital marketing. 
Which will give me the best results?
  • I get lots of website traffic, but not many enquiries. How do I improve my conversion rate?
  • What content should I create on my website and social media channels?
  • How much should I spend on Facebook and Google advertising budget?
  • What is a good conversion rate and cost per lead?
  • I look at my Google Analytics, but I’m not sure what the data means.
  • I don’t work for the most exciting industry, how do I differentiate myself from the competitors?
  • I’m overwhelmed with all the acronyms like CPC, CTR, CPA, CPL, etc. Help me! 

Register now

Who is this workshop for?

If one of the below sounds like you, our workshop will help!

I’m currently a marketing manager and I often feel stuck with my current skillset. I need help in expanding my existing knowledge to do a better marketing job.
Marketing Manager
I have done digital projects here and there, but not enough to be a confident digital marketer.

Digital Marketing Professional
With little experience
I started my own business and I would like to learn more on scaling my business with digital marketing. I need help prioritising the technologies out there in the market.
Founder

Topics we'll cover:

1 Computer v3

Learning the basics of digital marketing

2 Customer v2

Understanding your customers

3 Browser v2

Optimising your website

4 Mobile v2

Promoting your business digitally

5 Pie v2

Evaluating and measuring performance

Exercises that well go through together

Some of the exercises that we’ll go through together

  • Mapping out customer journeys to identify customer needs
  • Wireframing for seamless website storytelling
  • Identifying appropriate conversion points for your website
  • Matching digital channels to customer journey phase via marketing flywheel/funnel
  • Calculating customer lifetime value (LTV) & customer acquisition cost (CAC)

 

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Meet Pin

Meet Pin, your instructor

This full-day workshop will be hosted by one of Mint's talented Digital Marketers, Pin Low. With a Master's degree from UC and 6 years of agency experience, he's well-qualified to guide your digital marketing endeavours.

He is also extremely passionate about helping non-marketers understand marketing, and can't wait for you to have your "aha!" marketing moment.

Keen to join the workshop?

Express your interest and our team will be in touch on the next steps.