The challenge:
How to increase leads when you’re flying under the radar
Texco had a strong reputation with its existing clientele for being a reliable provider of excavation services. Expanding organically over time in line with their capacity, Texco enjoyed steady growth, but was ready to take the business to the next level.
While brand awareness hadn’t been a core focus in the past, it was now essential in order to scale the business. Texco needed to get in front of a new audience and become a familiar name that would be considered for upcoming projects. By raising their profile with the target audience, leads would follow.
The solution:
A two-pronged digital marketing strategy
Having identified the end goal (increased leads) and the path of least resistance to get there (improved brand awareness), Mint Design devised a marketing strategy to address Texco’s needs.
For brand awareness, a targeted social media campaign was launched on Facebook, aimed at the specific demographics and interests that aligned with Texco’s B2B audience. In tandem, a search marketing campaign was built on Google Ads, targeting potential customers in the South Island who were looking for the services that Texco offers.
