Simply Wardrobes

Simple Wardrobes

From small retail outfit to eCommerce empire, Simply Wardrobes has modernised their business model with a website revamp and ongoing digital marketing. Discover how they achieved a 77% increase in revenue in just one month.

Simply Wardrobes is a specialist supplier of luxury wardrobes, designed to maximise space without sacrificing style. With four locations in New Zealand, their clients range from homeowners and renovators to building firms. The team approached us in 2021 for help propelling their business into the future.

Poor visibility and uncertain results

When Simply Wardrobes sat down with us, it was clear they were ready to expand their reach, and they had a clear vision of what this looked like. Instead of opening multiple shops, they wanted to broaden their reach even further by developing an online shop, but their current website wasn’t fit for purpose.

The site felt dated and wasn’t mobile-friendly, and more importantly, it didn’t do their products justice. Clients had difficulty seeing the full benefits of the wardrobe and accessory range, resulting in lost opportunities for online sales. It also lacked goal tracking capabilities and ecommerce data, making it difficult to quantify any online marketing activity.

Simply Wardrobes Website

Creating an online showroom

To cement Simply Wardrobe’s website as a valuable sales tool, we first undertook a full website redesign and would then go on to provide ongoing marketing support.

The website would incorporate modern functionality, including 360° view technology to allow customers to get the showroom experience from the comfort of home. We also ensured the new site was optimised for mobile and had detailed Google Analytics reporting to monitor its progress.

In May 2022, with the new website in action, Simply Wardrobes commissioned us to provide their digital marketing strategy. So we began an ongoing digital marketing campaign to generate sales across Google and social media platforms.

 Simply Wardrobes Online Showroom

We’ll let the numbers do the talking

Within the first three months of our sales-focussed marketing campaign, Simply Wardrobes had experienced an incredible return on investment. 


increase in traffic over the first three months of our campaign


increase in revenue in the first month alone

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