The challenge:
Scaling in a competitive market
With a great range of vacuum-insulated drink bottles, Dawny Adventure Club was a stable business that had successfully weathered five years of ups and downs. However, they recognised the need for a more aggressive digital strategy to meet their long-term goals for growth.
While they had started building online momentum through their eCommerce site, it was falling short of reaching their ambitious targets. Their advertising lacked the efficiency and scale to make a meaningful impact, and they were eager to reach a broader audience without inflating their marketing spend.
The solution:
Multichannel impact with Google's Performance Max
The team at Mint Design met with founders Moira and Ash to explore Dawny Adventure Club's objectives and goals, ensuring we fully understood how best we could offer our support. Off the back of this conversation, we recommended implementing Google's Performance Max campaigns.
With machine-learning capabilities that optimised ad placements across Google's ecosystem—from YouTube and Google Search to the Display Network - we felt that Performance Max would offer the business the most immediate results.
