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Setting business goals early in the year

Setting business resolutions and goals early on sets you up to succeed in the forthcoming year.

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5 min read

Kiwi Marketers: Are you navigating unrealistic expectations? Fellow marketers share their advice

Far-fetched job ads are making the rounds at the moment. As a marketer, you're often expected to be able to know and do it all. How should marketers navigate this work of unrealistic expectations?

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3 min read

Try this sales tactic during Covid-19

Our Covid-induced economic climate means that people are spending very conservatively. Having to work harder for sales? Try out this new sales tactic.

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1 min read

What can lizards and Porches tell us about marketing?

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1 min read

Nostalgia Marketing - Try this hot marketing tactic

What do great brands like Air New Zealand, Spotify, and L&P have in common? They use nostalgia marketing to build brand connection.

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2 min read

Communicating your post-lockdown plans with your customers

Alert levels 2 and 3 are on the horizon and now is the time to start communicating your post lockdown plans to your customers so they know what to expect.

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3 min read

How we've kept our team tight during lockdown

One of the best things about Mint Design is our team. We love working together & we love seeing each other every day. Here's how we kept up our team spirit during the Covid-19 lockdown.

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4 min read

Marketing in a recession: Lessons learned from the 2007 Global Financial Crisis

Jacinda Adern likened our current economic downturn to the 2008 GFC, a period that is remembered as one of financial ruin. What lessons can we learn from those who invested in marketing?

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2 min read

13 Billion connected devices by 2020: How will the internet of things affect digital marketing?

Marketers are preparing for the Internet of Things . An increase of connected platforms means more data & more consumer insights. In return, customers will see more personalised consumer experiences.

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