Setting business resolutions and goals early on sets you up to succeed in the forthcoming year.
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Kiwi Marketers: Are you navigating unrealistic expectations? Fellow marketers share their advice
Far-fetched job ads are making the rounds at the moment. As a marketer, you're often expected to be able to know and do it all. How should marketers navigate this work of unrealistic expectations?
Try this sales tactic during Covid-19
Our Covid-induced economic climate means that people are spending very conservatively. Having to work harder for sales? Try out this new sales tactic.
Nostalgia Marketing - Try this hot marketing tactic
What do great brands like Air New Zealand, Spotify, and L&P have in common? They use nostalgia marketing to build brand connection.
Communicating your post-lockdown plans with your customers
Alert levels 2 and 3 are on the horizon and now is the time to start communicating your post lockdown plans to your customers so they know what to expect.
How we've kept our team tight during lockdown
One of the best things about Mint Design is our team. We love working together & we love seeing each other every day. Here's how we kept up our team spirit during the Covid-19 lockdown.
Marketing in a recession: Lessons learned from the 2007 Global Financial Crisis
Jacinda Adern likened our current economic downturn to the 2008 GFC, a period that is remembered as one of financial ruin. What lessons can we learn from those who invested in marketing?
13 Billion connected devices by 2020: How will the internet of things affect digital marketing?
Marketers are preparing for the Internet of Things . An increase of connected platforms means more data & more consumer insights. In return, customers will see more personalised consumer experiences.