SEO (short for search engine optimisation) in simple terms is the process of improving your website and online brand presence to improve your visibility on search engines, like Google and Bing, for relevant search queries. The more visibility you have on search engine results pages the more likely you are to get in front of potential customers and attract them to your website.

SEO increases your opportunity to be found online by your potential customers. If you have a product or service which people are actively looking for then SEO is an effective way to get in front of them. There are multiple ways to utilise SEO and SEO optimised content for your business and can help you with a range of marketing goals. Investing in SEO can establish valuable search equity for your brand, and provide incremental value and performance over time. Not every company needs SEO but it should be a key marketing strategy for most businesses. If you have an innovative product that people aren’t aware of or aren’t looking for then SEO may not be the best option for you.

SEO Services ✅ SEO Agency in Auckland and Christchurch

Q: How much does and SEO agency cost?

There are many factors to consider based on your individual requirements and the strategy or approach your business should be taking towards SEO. We would typically suggest budgeting around $1000 per month for effective SEO. The range can fluctuate based on individual business needs and we have worked with budgets from $700 to $3000 per month for specialist SEO services.

Q: How is Search Engine Marketing (SEM) different from SEO?

Search Engine Marketing (SEM) includes all marketing strategies and tactics that are implemented for search engines and includes paid activities such as advertising. SEO is a subset of SEM activities and relates only to the strategies and tactics used to drive free clicks (organic traffic) to your website or app.

Q: What platforms do you provide SEO services for?

We focus primarily on SEO for ranking on Google as that is the most popular search engine within New Zealand. We are also able to provide specific optimisations for Bing but this is not typically necessary as much of the optimisations performed to improve Google rankings will also improve rankings for other search engines like Bing.

Q: Do you offer search engine advertising (pay per click)?

Yes. Mint is a Google Premier Partner, which means we are ranked within the top 1% of agencies providing Google advertising services globally. This is a measurement not only based on the amount of advertising spend managed but more importantly on the quality of results produced for our clients.

Q: What does an SEO agency do?

Not all SEO agencies are created equal but a good SEO agency will work with you to develop an SEO strategy that aligns with your business goals and that fits within your marketing budget. Our services include a variety of activities including keyword and competitor research, copywriting, website development and much more. We utilise a variety of Mint team members, each with specialist skills as well as select software to execute the priorities for your specific needs. In a nutshell, our SEO services will help you to: Improve your search engine rankings Get more visitors to your website Generate more leads and sales

Q: Do you provide SEO training?

Yes. We have a range of SEO training options available from basic 101 SEO training through to SEO for copywriting. We offer group training sessions and also one-on-one workshops. This training is also subsidised by the Regional Business Partners Network. Contact us to find out how we can tailor a solution for your needs.

A laptop displaying Mint Design's organic SEO results.

SEO services that help you reach your business goals

Our SEO services are different because we care about the things that are important to your business. Don't get us wrong, we think website visitors are important, but what good are visitors if they don't become customers?

How can we help you with your SEO?

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An SEO agency you can trust

Mint’s approach to SEO is unique. We put your business goals and your customer’s experience at the centre of our marketing strategy. That’s why Mint is trusted by some of New Zealand’s most recognisable brands.

Mint’s SEO services

Most SEO agencies provide a one-dimensional approach to SEO. At Mint we support all 3 pillars of search engine optimisation.

On-site SEO

We implement changes to your website to make sure your content is relevant, keyword-targeted, and adds value to each stage of your customer’s journey.

Off-site SEO

We optimise your brand's presence across reputable online communities, influencer networks, and online publications to increase your brand reach, awareness and authority.

Technical SEO

We make changes to your website and hosting server to provide search engine spiders with an obstacle-free experience to crawl and index your site more effectively.

A map of NZ displaying Mint Design's offices in Auckland and Christchurch.

Local SEO agency

One of the key benefits for you when working with Mint as your SEO company is that we keep all our SEO services in-house. Mint has local marketing teams providing SEO in both Auckland and Christchurch. When you work with us you can rest assured your SEO services won’t be outsourced to cheap labour overseas.

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We're more than happy to provide you with expert advice, and a consultation with us will only ever cost you your time.

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Why choose Mint for your SEO?

Mint is a full-service marketing agency supporting you with a cross-disciplinary team of specialists. This means that we understand how your SEO strategy ties in with the rest of your marketing and that you don’t get lumped with a jack of all trades.

There are over 200 factors influencing your rankings on Google and Google updates its ranking algorithm between 500 and 600 times per year. Our team stays on top of these changes to identify the ones that are important for your business so you don’t have to.

How we work

Business alignment

We start with a deep dive into your business and your goals and conduct an audit of your current SEO to create a plan.

SEO execution

We work strategically through the priorities in the your personalised SEO plan, improving your website, online brand presence and customer experience.

Improved results

We measure the results and adjust our next priorities to ensure we continue to drive incremental improvements towards your business goals.

In Ben’s own words… what it’s like working with Mint

“One of the benefits of Mint is that they’re approachable and they’re very available. In comparison to other companies we’ve dealt with, Mint is far superior.”

Frequently asked questions

What is SEO?

Why do I need SEO?

How much does and SEO agency cost?

How is Search Engine Marketing (SEM) different from SEO?

What platforms do you provide SEO services for?

Do you offer search engine advertising (pay per click)?

What does an SEO agency do?

Do you provide SEO training?

If you have any questions that aren’t answered above contact us and one of the Mint team will follow up with more info.

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