Zagga is one of New Zealand’s largest peer-to-peer, property-secured investing platforms, providing both high-quality returns for investors, as well as much-needed funding for Kiwis left out in the cold by mainstream banking. They came to us wanting to digitally expand this fantastic offering.
With a record amount of Kiwis’ money tied up in term deposits which are barely keeping pace with inflation, Zagga has been growing quickly by providing an attractive alternative. Their market sweet spot is facilitating loans for people to whom the banks can’t lend, as opposed to those to whom the banks won’t lend. Overall, their platform works harder for those that fall victim to traditional banking's inflexible criteria and box-checking, by transparently pairing them with investors looking for more from their investments.
Prior to working with Mint, Zagga’s community had grown primarily through word of mouth. We stepped in by providing multiple digital touchpoints for potential customers, moving beyond a largely organic approach, and attracting a wider audience of investors.
A fantastic product, expert voices, and evermore people getting involved, Zagga’s key challenge is maintaining and expanding their exponential growth. Digital marketing provides the perfect platform to test and scale a range of campaigns and marketing activities, to cultivate results that really matter for their business.
For a business like Zagga, multiple digital solutions were required to garner the quality investor leads they were looking for. To achieve their goals, we added four tactics to their pre-existing customer journey;
We've also planned out a comprehensive roadmap for introducing new channels to Zagga's marketing mix over time, so their digital presence can grow alongside the company.
A combination of the above tactics came together to create two key results for Zagga;