CREATING A BRAND
The centrepoint of any brand is the logo. We used 'negative space' to create a logo that combined a horse and seahorse form in one simple and beautiful logo. From there, we applied the logo and the brand colours to their product packaging. We helped with both the design of the packaging and sourcing the right supplier for the product bags. We found bags that were sturdy enough to be thrown around in the stables by horse owners.