Giving a leading building company a new foundation for success

Jennian Homes needed a website upgrade that better catered for showcasing them as a leader in their sector. At the top of their priority list was:

1. A better model for distributing their brilliant content
2. A streamlined process for delivering plans and information to their customers
3. Automation tools to reduce the significant administrative load on their internal teams. 

Along with this, our shared goals were to increase their leads, and consequently sell more houses.

Simplifying and amplifying content distribution to empower their experts

The property market has boomed, bringing with it a huge influx of leads. Jennian Homes needed an upgraded website that catered to this, with in-built solutions for their experts, who spent huge amounts of time inputting repetitive data.

They also have a very large network of franchisees, who they wanted to further empower to create content with localised voice on the national site.

Key functionality

1. Developed key integrations with business-essential platforms, to avoid the Jennian Homes team having to triple-handle huge swathes of information.  This included creating a streamlined property upload process.
2. Developed auto-generating PDF floor plans, catering to those customers who prefer having a physical copy of their floor plans. This change alone has saved their in-house designer many hours of work.
3. Jennian Homes hosts in-person events for prospective customers who are considering building. To help them out, we developed a website tool to create tickets for their in-person info sessions, and automated emails to attendees to streamline the user journey.
4. Empowering their team was essential to them. We created straight forward approval flows that empowered both the franchisees to create content, and for those at HQ to maintain brand oversight.
5. Such a massive digital overhaul often leaves knowledge gaps, so we were very intentional with our check-in meetings and full scope training sessions, ensuring there was rich communication with key stakeholders.