EQ Consultants

EQ Consultants

Digital transformation from a static website to an interactive, monthly subscription platform for employers.

EQ came to us as a well established HR consulting firm. They were ready to scale their business by creating an online platform offering employers a monthly fixed price subscription to the basics in HR.

A ‘freemium’ membership option

To help convert people to paid monthly members, we created a resources area with a mixture of free and paid resources, templates and articles. Premium content was behind a paywall for members only, with free content available for everyone to build trust and establish EQ as an authority.

Integrations:

We integrated with EQ’s key platforms to automate some legwork and modernise their internal workflows.

Workflow Max
Workflow Max

Add new clients and keep existing details up to date.

Stripe
Stripe

Handles recurring subscription billing for credit cards.

Xero
Xero

Handle invoices for manual payments.

JobAdder
JobAdder

Display job listings on the public web area.

Calendly
Calendly

Schedule meetings with account managers through the website widget.

Postmark
Postmark

Handles the automated emails during signup and for any billing updates for the clients.

Strategic thinking

With EQ, we weren’t simply building a website to represent their business, we were building the new division and income stream of their business. We started with a complete website strategy process including a half day workshop with EQ to determine their goals and priorities. During our strategic planning, we had the time and space to plan page flows, and wireframes of key landing pages.

 

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