Coffee Culture recently revamped their entire brand, including their logo and their cafe fit outs. Their new look is a ultra sleek juxtaposition of freshness and industrial style. They came to us to help their website meet this new aesthetic.
THE DESIGN PROCESS
We identified three key purposes the website served: Selling franchises, allowing customers to quickly find Coffee Culture cafes and recruiting new staff. We designed the website around these key business goals.
LOOK + FEEL
Using creative hover effects and elements from the Coffee Culture brand (such as wood grain, torn paper and stitching from the coffee bean bags) gives the website texture and overall visual impact.
A scrolling live feed of their Instagram channel embedded in the footer of the website keeps the content fresh and the user engaged.
Mint Design really know how to work their magic when it comes to logo design - I was so thrilled with the finished result. They worked with me every step of the way to create the image and font style that I wanted, were lightning fast!