Try this new sales tactic during Covid-19

20 Aug 2020

Our Covid-induced economic climate means that people are spending very conservatively, or halting any unnecessary spending, so you might be finding that you have to work harder for sales at...

What can lizards and porsches tell us about marketing?

07 Aug 2020

Alice tells us all about a critical marketing theory: Motivators vs. justifiers

Video: Nostalgia Marketing - try this hot marketing tactic

07 Jul 2020

What do great brands like Air New Zealand, Spotify and L&P have in common? They use nostalgia marketing to build brand connection.

Communicating your post-lockdown plans with your customers

19 Apr 2020

Alert levels 2 and 3 are on the horizon and now is the time to start communicating your post lockdown plans to your customers so they know what to expect.

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How We've Kept Our Team Tight During Lockdown

16 Apr 2020

One of the best things about Mint Design is our team. We love working together for a common goal and we love seeing each other everyday. Our team are handpicked...

Marketing in a recession: Lessons learned from the 2008 Global Financial Crisis

17 Mar 2020

Jacinda Adern likened our current economic downturn to that of the 2008 GFC, a period that has gone down in the memory books as one of financial ruin. Among those...

13 billion connected devices by 2020: How will the Internet of Things affect digital marketing?

14 Jan 2020

Marketers who want to stay successful are preparing for the Internet of Things (IoT). An increase of connected platforms means more data and more consumer insights. In return, customers will...

What You Need To Know About Influencer Marketing Going Into 2020

19 Dec 2019

Influencer marketing isn’t anything new, but like many aspects of digital marketing, it’s remarkably different going into 2020 compared to where it started.

The biggest leap forward for Google search in the last 5 years

06 Nov 2019

Google has just rolled out it's biggest algorithm change in the last 5 years; BERT. Find out how to keep your SEO from falling behind.

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