Employer Brand Health Check

01 Jun 2021

Here at Mint we have the privilege to work alongside some great kiwi businesses and help solve their marketing problems. And during that process we often hear about their challenges...

Conversion Rate 101: What You Should Know About Website Conversion Rate

27 May 2021

Do you know what the conversion rate of your website is?
If you do, how confident are you with the accuracy of that conversion rate? If you don’t, this video is...

Develop long term brand advocacy by using behind the scene content

05 May 2021

Your social media content might be looking sharp, but I’m guessing that you’ve probably found yourself thinking “I’m repeating the same messages” or “I’m posting the same things”

Essential B2B Digital Marketing Strategies for 2021

28 Apr 2021

Any company that sells products or services to other businesses needs solid B2B marketing strategies.

If you’re doing b2b marketing, you already knew that.

B2b audiences are a little more straightforward and...

Is Google Analytics really free and how important is it for your business

22 Apr 2021

I’m someone who believes that there is no such thing as a free lunch, I’m sure you would agree to that. The same applies to Google Analytics, it is free...

What is Authentic Engagement?

09 Mar 2021

Whenever you get advice for how to run your social media strategy, one of the things you’ll always hear is that you need “authentic engagement” and to “spark a conversation”...

How 2020 changed online consumer behaviour

28 Feb 2021

Looking back to the start of 2020, digital transformation dominated the agendas of Kiwi businesses. The massive impact of COVID-19, and the resulting lockdown, has undoubtedly acted as a catalyst:...

A Quick Fix For Writer's Block

28 Feb 2021

Written communication and writing compelling headlines are critical to any marketer.

And when it’s time to sit down and do this, your number 1 nemesis is writer’s block.

I’ve been playing with...

Awareness vs. Performance Marketing

15 Feb 2021

Awareness and performance marketing have a symbiotic relationship–neither can perform optimally without the other:
Awareness marketing doesn’t work well in isolation as there’s often not a strong enough call-to-action for people...

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