3 Ways to Retailers Can Conquer Christmas Shopping

13 Oct 2020

Here are 3 things to prepare you for making this season a profitable one and for helping to piggyback off the busy-ness of the retail season and future proof you...

Cyber Security: Is Your Business at Risk?

29 Sep 2020

How would your morning go if you arrived at work and found that you couldn't access your emails, your online calendar, your website and your drive? Uh-oh, you got hacked....

Online Retailers: Here's 4 Social Media Tips For More Sales This Christmas Season!

02 Sep 2020

The 2020 Christmas season will be an interesting one. We’ve all seen the news reports with big retail chains like The Warehouse, Max and Bunnings closing down stores. The good...

Ban this phrase from your sales pitch

25 Aug 2020

Our covid-induced economic climate means that people are spending very conservatively, so you might be finding that you have to work harder for sales at the moment. Try this tip!

Kiwi marketers: Are you navigating unrealistic expectations? Fellow marketers share their advice

20 Aug 2020

How should marketers navigate this world of unrealistic expectations? Here’s some advice from those in the industry.

Try this new sales tactic during Covid-19

20 Aug 2020

Our Covid-induced economic climate means that people are spending very conservatively, or halting any unnecessary spending, so you might be finding that you have to work harder for sales at...

What can lizards and porsches tell us about marketing?

07 Aug 2020

Alice tells us all about a critical marketing theory: Motivators vs. justifiers

Video: Nostalgia Marketing - try this hot marketing tactic

07 Jul 2020

What do great brands like Air New Zealand, Spotify and L&P have in common? They use nostalgia marketing to build brand connection.

Communicating your post-lockdown plans with your customers

19 Apr 2020

Alert levels 2 and 3 are on the horizon and now is the time to start communicating your post lockdown plans to your customers so they know what to expect.

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