Why Invest In A Website Made By Mint Design?
It’s a reality that 99% of small businesses in 2018 need a website. With so many different options and price points, how do you decide which one will fit your business and budget?
Essentially there are three different avenues to choose from:
- Have your website designed by professionals (*cough* Mint Design *cough*)
- Hire an average, probably cheaper web development company
- Do it yourself
With that in mind, let's explore some pros and cons of each option:
A professionally developed website is built from the ground up with the end user in mind, for those who take pride in their brand and want that pride to be embodied in their online presence.
Built For Your Customers, Not You
When we build a website, we sit down with you and work out your customer's needs. We learn about the pain points of your audience and create targeted solutions that are more useful than the ‘one-size-fits-all’ approach which other providers offer.
Optimised For Digital Marketing
When clients come to us for Google Ads or Facebook Marketing with a poor quality website, we discover it isn’t optimised for conversions and the copy is sub-par. This causes their conversion costs and ROI to suffer. They spend more money in the long run than if they had a quality website, to begin with.
As mentioned in our previous blog post, mobile use is growing at a rapid rate. A mobile-responsive website is absolutely essential. Naturally, all of Mint Design's websites come mobile-friendly out of the box.
|Professional copywriting||Initial Investment|
|Designed to convert|
|Easy to use content management system|
|You'll invest less of your own time|
Some Other Web Design Companies
While correlation doesn't imply causation, generally with websites, you get what you pay for. If someone promises you the world and it seems too good to be true, then it probably is.
Cheap & Cheerful? Or Cheap & Nasty?
A basic website is often all a business needs, but going for the cheaper option can lead to greater costs down the track for your marketing strategies.
Quite often when you build a site with one of these companies, you'll be charged whenever you need to make changes. It's also possible that you won't actually own the site!
When you pay for a website with Mint Design, you own it and we'll even train you how to make updates yourself, for free!
|Short-term cost savings||You don't actually own the site|
|Charges for updates|
|Poor conversion rate optimisation|
|Hard to navigate|
|Poor site structure|
|Not optimised for mobile|
DIY Web Development
Creating your own website is a great option for some small businesses. With software like Wix and Squarespace available it has become a lot more accessible for business owners to build themselves a functional website for next to nothing. There are some caveats though.
Time You Probably Don't Have
One of the biggest issues with making your own website is the time you spend building it. This time that could be used more wisely to grow your business. You’re running a business. Do you really have time to build a website from scratch as well?
"If you don't have time to do it right, when will you have time to do it over?" - John Wooden
Are You Search Engine Savvy?
If you aren't up to speed on search engine optimisation, your website probably won't reach the front page of Google any time soon. While DIY web solutions are upping their game when it comes to easily-implemented SEO tactics, search engines are constantly changing their algorithms and it's tricky for a small business owner to keep up.
|Cost-effective||Takes up your valuable time|
|You know exactly what it needs, copy wise||It may look unprofessional|
|You'll learn a lot about websites||Not optimised for digital marketing|
|Not designed to convert|
Put Your Best Foot Forward
If you're in the market for a new website and need a hand, bounce ideas off our dedicated web team! A consultation with us will only ever cost you your time.