Our Sites vs. The Rest What Suits Your Business?

Our Sites vs. The Rest | The Pros & Cons of Professional Web Design

It’s a reality that 99% of small businesses in 2018 need a website. But with so many different options and price points, how do you decide which one will fit both your business and your budget?

Essentially there are three different avenues to choose from:

  • Have your website designed by professionals (*cough* Mint Design *cough*)
  • Hire an average, probably cheaper web development company
  • Do it yourself

All of these options have their merits but when it comes to websites, you definitely get what you pay for.

So with that in mind, below are the pros and cons of each option so you can make your own mind up. 

 

Mint Websites

A professionally developed website is built from the ground up with the end user in mind. A website made by us is for those who take pride in their brand and want that pride to be embodied in their online presence.

Built For Your Customers, Not You

When we build a website, we sit down with you, the client, and work out your customer's needs.

We find their pain points and create solutions that will be more useful than the ‘one-size-fits-all’ approach to web design which some providers offer. 

Screen Shot 2018 03 02 at 2.04.34 PM

Optimised For Digital Marketing

Often when clients come to us for Google AdWords or Facebook Marketing with a poor quality website, it isn’t optimised for conversions and the copy is sub-par. This causes their conversion costs and ROI to suffer and means they spend more money in the long run than if they had a quality website to begin with.

Mobile Ready

As we said in our previous blog post, mobile use is growing at a rapid rate. So if your new website isn't mobile responsive your in big trouble! Luckily all of Mint's websites come mobile ready out of the box.

 Screen Shot 2018 03 02 at 2.33.01 PM

Pros Cons
Professional copywriting Initial Investment                
Designed to convert  
Easy to use content management system  
Built-in SEO  
Curated images  
You'll invest less of your own time  
Mobile responsive  

 

Some Web Design Companies

While correlation doesn't imply causation, it can be usually be said that with websites, you get what you pay for. So if someone promises you the world and it seems too good to be true, it probably is.

Cheap & Cheerful? Or Cheap & Nasty?

A basic website is often all a business needs, but going for the cheaper option initially, can sometimes lead to greater costs later on in terms of your marketing efforts.

Hidden Costs

Quite often when you build a site with one of these companies, you'll be charged exorbitant prices to make any changes to your page. It is also likely that you won't actually own the site!

When you pay for a site with Mint, you own it and we'll even train you how to make updates yourself, for free!

 

Pros Cons
Short term cost savings You don't actually own the site
  Charges for updates
  Poor conversion rate optimisation 
  Hard to navigate
  Poor site structure
  Not optimised for mobile

 

 

DIY Web Development

Creating your own website is a great option for some small businesses. With  software like Wix and Squarespace available it has become a lot more accessible for business owners to build themselves a functional website for next to nothing.

There are some caveats though.

Time You Probably Don't Have

One of the biggest issues with doing it yourself is the time you spend building it. This is usually time that could be better spent growing your business.

You’re running a business, do you really have time to build a website from scratch as well?

 

"If you don't have time to do it right, when will you have time to do it over?" - John Wooden

 

Are You Search Engine Savvy?

If not, your website might not stand a chance of reaching the front page of google any time soon. While DIY web solutions are upping their game when it comes to easily implemented SEO tactics, search engines are constantly changing their algorithms and it is hard for a small business owner to keep up.

 

Pros Cons
Cost-effective Takes up your valuable time                
You know exactly what it needs, copy wise It may look unprofessional
You'll learn a lot about websites Not optimised for digital marketing
  Not designed to convert
  Limited SEO

Put Your Best Foot Forward

I like to compare a website to a salesman who’s on call 24/7, so you need to ask yourself - do you want your rep to be wearing a nice suit? Or to turn up with his shirt untucked. 

If you're in the market for a new website and think you'd like a hand, bounce some ideas off our dedicated web team! A consultation with us will only ever cost you your time.

Talk To Us 

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Our Sites vs. The Rest | The Pros & Cons of Professional Web Design