It’s a reality that 99% of small businesses in 2018 need a website. But with so many different options and price points, how do you decide which one will fit both your business and your budget?
Essentially there are three different avenues to choose from:
- Have your website designed by professionals (*cough* Mint Design *cough*)
- Hire an average, probably cheaper web development company
- Do it yourself
All of these options have their merits but when it comes to websites, you definitely get what you pay for.
So with that in mind, below are the pros and cons of each option so you can make your own mind up.
A professionally developed website is built from the ground up with the end user in mind. A website made by us is for those who take pride in their brand and want that pride to be embodied in their online presence.
Built For Your Customers, Not You
When we build a website, we sit down with you, the client, and work out your customer's needs.
We find their pain points and create solutions that will be more useful than the ‘one-size-fits-all’ approach to web design which some providers offer.
Optimised For Digital Marketing
Often when clients come to us for Google AdWords or Facebook Marketing with a poor quality website, it isn’t optimised for conversions and the copy is sub-par. This causes their conversion costs and ROI to suffer and means they spend more money in the long run than if they had a quality website to begin with.
As we said in our previous blog post, mobile use is growing at a rapid rate. So if your new website isn't mobile responsive your in big trouble! Luckily all of Mint's websites come mobile ready out of the box.
|Professional copywriting||Initial Investment|
|Designed to convert|
|Easy to use content management system|
|You'll invest less of your own time|
Some Web Design Companies
While correlation doesn't imply causation, it can be usually be said that with websites, you get what you pay for. So if someone promises you the world and it seems too good to be true, it probably is.
Cheap & Cheerful? Or Cheap & Nasty?
A basic website is often all a business needs, but going for the cheaper option initially, can sometimes lead to greater costs later on in terms of your marketing efforts.
Quite often when you build a site with one of these companies, you'll be charged exorbitant prices to make any changes to your page. It is also likely that you won't actually own the site!
When you pay for a site with Mint, you own it and we'll even train you how to make updates yourself, for free!
|Short term cost savings||You don't actually own the site|
|Charges for updates|
|Poor conversion rate optimisation|
|Hard to navigate|
|Poor site structure|
|Not optimised for mobile|
DIY Web Development
Creating your own website is a great option for some small businesses. With software like Wix and Squarespace available it has become a lot more accessible for business owners to build themselves a functional website for next to nothing.
There are some caveats though.
Time You Probably Don't Have
One of the biggest issues with doing it yourself is the time you spend building it. This is usually time that could be better spent growing your business.
You’re running a business, do you really have time to build a website from scratch as well?
"If you don't have time to do it right, when will you have time to do it over?" - John Wooden
Are You Search Engine Savvy?
If not, your website might not stand a chance of reaching the front page of google any time soon. While DIY web solutions are upping their game when it comes to easily implemented SEO tactics, search engines are constantly changing their algorithms and it is hard for a small business owner to keep up.
|Cost-effective||Takes up your valuable time|
|You know exactly what it needs, copy wise||It may look unprofessional|
|You'll learn a lot about websites||Not optimised for digital marketing|
|Not designed to convert|
Put Your Best Foot Forward
I like to compare a website to a salesman who’s on call 24/7, so you need to ask yourself - do you want your rep to be wearing a nice suit? Or to turn up with his shirt untucked.
If you're in the market for a new website and think you'd like a hand, bounce some ideas off our dedicated web team! A consultation with us will only ever cost you your time.